Search
Close this search box.

REALTOR® Brand

Own Your Brand

As a Realtor®, you can use the Realtor® membership mark to identify yourself as a member of the National Association of Realtors®.

Not "Just Another Real Estate Agent." Realtor® Means More.

The word Realtor® is a registered collective membership mark that identifies a real estate professional as a member of the National Association of Realtors® (NAR).

The terms Realtor® and Realtors® are trademarks of the National Association of Realtors®. Since 1916, when the unique term Realtor® was first created, the public has come to recognize those who use the trademarks to be members of NAR and, as such, providers of real estate-related services consistent with the Realtor® Code of Ethics and Standards of Practice, the highest standard of professionalism in the real estate industry.

The term Realtor® is not only a trademark owned by NAR and protected by federal law, it is also a valuable membership benefit that distinguishes members from all others in the real estate business.

It is important to use NAR’s membership marks—including the Realtor® logo and the terms Realtor®, Realtor-Associate®, Realtors®—correctly and according to the rules outlined in the Membership Marks Manual.

Use these resources compiled by NAR to ensure that you are using the Realtor® brand correctly. The Realtor® brand is very recognizable and correct usage of the brand is important so as to not weaken it.

https://www.nar.realtor/logos-and-trademark-rules 

Related Links

Realtor.com® Agent Profile

Disclaimer: Inclusion of a service provider on this site is not an endorsement, guarantee or warranty as to the quality, cost and/or timeliness of the services to be provided. You are advised to independently investigate all options for service providers.